The new "Made in Italy" Trademark for Food.

On 31 January 2014 the Italian Government announced the passing of a bill containing new provisions to support Made in Italy with respect to simplification, competitiveness and the reorganization of the agri-food sector.

Among the changes planned in order to improve the competitiveness of the agri-food sector - crucial to revive the Italian economy - especially in view of the Expo 2015 , is the creation of a brand for related to  “Made in Italy” food , that will help consumers around the world to recognize genuine Italian products. The trademark will be private, voluntary and in line with European legislation and will make an important contribution in fighting counterfeited Italian food products , which damages Italian exports for around 60 billion Euros  each year.